B2C Customer Journey 

I designed comprehensive B2C customer journeys by leveraging the capabilities of the LINE Office Account, with the LINE Rich Menu serving as a central linking point. This involved creating intuitive and seamless pathways for customers to navigate through various BBLAM platforms, including mobile applications, websites, and social media channels. The primary objective was to enhance CRM marketing efforts by providing personalized and engaging experiences tailored to individual customer needs.

This strategy effectively served customer needs and increased leads for potential BBLAM mutual fund purchases.