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My Resume

Digital Marketing Innovator,

Pushing Boundaries,

Creating Business Impact

Digital Marketing Specialist with 3+ years of experience driving brand awareness, lead generation, and ROI through data-driven marketing strategies.

 

Proven ability to manage projects, analyze marketing performance, and collaborate with internal and external stakeholders.

Work
Experience

Jun 2021 - Oct 2023

Show No Limit Co., Ltd. (BT beartai)

Digital Marketing Specialist Role

  • Developed and executed digital marketing strategies across channels such as SEO, SEM, social media, and content marketing for company media channels (including BT Beartai, BUZZ, BRIEF, TGS, madan.fun, and Pa’ Ted Talk), optimizing media spending to achieve ROI targets.

  • Formulated marketing content strategy and collaborated on media planning for the Thailand Game Show Exhibition during 2021-2022, successfully building brand awareness and leveraging user-generated content to drive ticket sales.

  • Proficiently utilized Martech Tools to collect extensive data from various media channels, providing insights into customer behavior, campaign performance, and market trends to optimize marketing strategies and drive business growth.

  • Collaborated and coordinated with internal and external stakeholders, including content creators, influencers, media partners, and global teams from online platforms, ensuring alignment and effective execution of marketing initiatives.

Media & Marketing Consultant Role

  • Served as Project Manager within an organizational Scrum team, actively contributing to the UX design of digital products for the TISCO Financial Freedom Project by TISCO Asset Management.

  • Formulated a marketing communication strategy and leveraged Media Mix Modeling (MMM) to optimize media spending, resulting in increased lead generation from BBL Asset Management's online channels.

  • Developed comprehensive brand strategies and media planning for YAYA Medicinal Grass (a project by Kasikorn Research Center) under the sub-project of Nan Sandbox.

Dec 2020 - Mar 2021

Show No Limit Co., Ltd. (BT beartai)

Online Marketing Intern (4 months)

  • Served as a Guest Speaker at the Show No Limit Town Hall Meeting in April 2020, where I presented the marketing plan 'beartai in Blockdit'. Led a team of seven interns to successfully execute the plan, resulting in over 25,000 followers on the Blockdit platform.

  • Strategized data collection methods and developed initiatives that contributed to a new marketing strategy for establishing marketing goals, while also enhancing team camaraderie.

Education

2017 - 2020

Kasetsart University
|Bachelor of Business Administration

  • Graduated with a First Class Honours Degree

  •  Participated in marketing plan competitions, such as The Power of Brand 4th by Thai-Denmark, Campus Challenge by Toyota, and Marketing Plan Contest 11th by A.P. Honda.

  •  Developed product and marketing plans for KU Gel (a university product) and the CSR project, The AutisArt shop (a Thai Disabled brand)

  • Conducted academic research on The Characteristics of Influencer Group Affecting Cosmetic Purchase Decision For Men (2019) and The Marketing Communication Model Influenced the Decision to Use the Video Application for Children (2020)

2017 - 2020

Ramkhamhaeng University
|Bachelor of Political Science

  • Pre-degree Program

Interests and Other Achievements:

  • Consistently read more than 50 non-fiction and business books each year., thereby enhancing my understanding of diverse subjects and the market landscape.

  • Shownolimit Best Performer of the Year Award 2021, Popular Vote Award (CSR Campaign "น้ำดื่มแบไต๋")

Relevant Courses:

  • Digital Entrepreneurship Bootcamp 2021 and Digital Marketing Course 2022 by True Digital Academy

  • Mini Data Science Bootcamp 2024 & Social Listening (Data Analyst Edition) by DataRockie

  • Go-to-Market Strategies Online Course by Skooldio

Key Skills:

  • SEO, SEM, Website Analytics

  • Social Media Marketing

  • Go-to-market strategy

  • Influencer & Content Marketing

  • Prompt Engineering Skills for AI

  • Project Management

  • Pitching & Public Speaking

Languages:

  • Thai (Native), English (Limited Working Proficiency)

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