I developed comprehensive brand strategies and media planning for YAYA Medicinal Grass, a project by the Kasikorn Research Center under the Nan Sandbox sub-project. This involved conducting in-depth market research to understand target demographics and consumer behavior, enabling the creation of targeted messaging that effectively communicated the brand's value proposition.

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I formulated strategic media plans to maximize the reach and impact of the campaign, selecting the most suitable channels, including digital, print, and social media platforms. This approach ensured cohesive and consistent brand messaging across all touchpoints, enhancing brand recognition and engagement.

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Additionally, I collaborated with cross-functional teams to design creative assets and content that resonated with the audience, driving awareness and interest in YAYA Medicinal Grass.